We begin by gathering the information that will ultimately help us define the brand’s values, mission, target audience, and any specific ideas or concepts the client may have.

We take the time to understand the target audience, competitors, and industry trends to identify opportunities and gaps in the market.

Good ideas can come at any moment. This is where we earn our $$. We’ll think day and night – sometimes lose sleep brainstorming concepts. We sketch initial concepts based on the information and inspiration gathered and then think about concepts endlessly until something “clicks”. 

Typography: We’ll pour through thousands of typefaces and/or create a custom font that aligns with your brand’s identity. 

Digital Drafts: We then create digital versions of our best concepts/sketches using Adobe Illustrator.

Color Palette: We’ll choose colors that convey your brand’s personality and message, ensuring the logo is successful in color and grayscale.

Testing: We’ll test the logo in different contexts and backgrounds to ensure it maintains its effectiveness and readability. 

Feedback and Revisions: We share the logo drafts with the client or a focus group to gather feedback. Then make revisions based on feedback and/or our own critical re-evaluation.

As a part of brand identity package, we’ll define your brand’s mission, values, and unique selling proposition (USP) that sets it apart from your competition. 

We also create visual elements to help define the brand, including color palette, typography, design guidelines, and the logo – all elements that’s will ultimately represent the brand’s personality and values.

Presentation: Present the final logo and guidelines to the client or stakeholders, explaining how it aligns with their brand and its intended impact.

Delivery: At this final stage, we’ll prepare the logo in multiple formats and files (e.g., vector formats like .AI or .EPS for scalability, JPG, and PNG).