Small Business WordPress Website Design & Development
Located in Somers, CT – Serving CT, Western MA, and Beyond
Unlock the power of an enterprise-level website that’s not only mobile-friendly but also visually captivating, perfectly capturing the essence of your business or organization. We build using WordPress – an open source platform that powers almost 30% of the web.
Your journey to an exceptional website begins with a meticulous upfront exploration phase. Through engaging interviews and insightful surveys, we’ll craft a set of vital deliverables that serve as the bedrock for a seamless production journey.
- Project setup
- Timeline & milestone setup
- Business objectives survey
- Design objectives survey
- Ideal customer profile brief
- Conversion workflow
Your website’s primary mission is to transform incoming traffic into valuable, qualified leads. Our expertise lies in crafting and optimizing your sales copy and website layout to produce a range of impactful deliverables, all strategically designed to turn traffic into valuable leads.
- Sales letter development (Homepage, Services, Products, About, & Contact Us)
We’re here to craft a one-of-a-kind website tailored to your brand’s essence, embracing your unique colors, catering to your specific functionality needs, and following the pinnacle of usability standards. Your digital presence will be a masterpiece, finely tuned for optimal conversion rates.
Our approach blends the best of convention and creativity, ensuring seamless navigation for your visitors while igniting their curiosity to explore and inquire about your services. We uphold the highest coding and design standards, continuously evolving with industry trends to deliver excellence.
- (1) Fully-functioning custom website design concept, built within our staging environment.
- (2) Rounds of revisions to design elements (if needed)
- Cross-browser testing
Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.
- (1) Mobile concept
- (2) rounds of revisions
- (1) tablet concept
- (2) rounds of revisions
- Device testing – iPhone, iPad, Android, & Blackberry
We will create your website and input the content as determined in the discovery phase. You’ll provide the content unless we determine you need creative assistance with that. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.
- Fully functional website
- Forms (to be determined in discovery phase)
- SEO Plugin installation
- eCommerce Plugin installation
- Opalization Plugins
- Google Analytics install
- Google Webmaster tools setup
- Plus any additional custom modules (to be determined in discovery phase)
Take your website to the next level with our SEO packages
We’re harnessing a dynamic blend of tactics rooted in a central strategy of content creation to supercharge your website’s traffic. This ongoing campaign will kick off with a quarterly strategic blueprint, followed by three months of precise tactical execution. At the end of each quarter, we’ll conduct a thorough strategy review and make any necessary adjustments to ensure continued success.
Fundamentals of Good UX
Did you know that not all websites are created equal? Good website UX (user experience) is crucial for ensuring that visitors to your website have a positive and effective interaction with your content and services. Here are some basic principles and elements we implement with every project we undertake:
Clear and Intuitive Navigation
The navigation menu should be easy to find and use. Use descriptive labels for menu items and keep the structure logical. Include a search bar for larger websites.
Ensure your website is responsive and mobile-friendly. It should adapt to different screen sizes and devices, providing a consistent and enjoyable experience.
Fast Loading Speed
Optimize your website for quick loading times. Slow websites can frustrate users and lead to high bounce rates. Compress images, minimize code, and consider using content delivery networks (CDNs) to improve loading speed.
Readability and Typography
Use legible fonts, appropriate font sizes, and sufficient contrast between text and background colors. Maintain a consistent typography style throughout the site.
Use visual cues like headings, subheadings, and font styles to establish a clear hierarchy of content. Important information should stand out and be easy to scan.
Maintain a consistent color scheme, logo placement, and design elements across all pages. This helps users identify your brand and feel comfortable navigating your site.
Use whitespace effectively to separate content and make the site visually appealing. Avoid cluttered layouts that overwhelm users.
Ensure that your website is accessible to people with disabilities. This includes providing alternative text for images, using semantic HTML, and following web accessibility guidelines (such as WCAG).
Avoid unnecessary pop-ups, auto-play videos, and other distractions that can annoy users and detract from their experience.
Clear Calls to Action (CTAs)
Make it clear what action you want users to take on each page. Use descriptive and action-oriented CTA buttons.
Test and optimize your website for mobile devices. Consider mobile-first design principles.
Ensure that your website works well on different web browsers and platforms.
Conduct usability testing with real users to identify and address issues with your website’s usability and functionality.
Loading Spinners and Feedback
Use loading spinners or progress indicators to let users know that an action is happening, especially for slower processes. Provide feedback for user actions, such as successful form submissions.
Ensure that your content is well-written, engaging, and relevant to your target audience.
Implement security measures to protect user data and maintain trust. Use HTTPS, update software regularly, and follow best practices for user data protection.
Analytics and Optimization
Monitor user behavior using web analytics tools to track what works and what doesn’t. Continuously optimize your website based on data and user feedback.