Farmington Valley Health District
fitzpatrickslandscaping.com
Fuel Your Growth with a Website That Works Hard for You
Small Business WordPress Website Design & Development Services | Located in Somers, CT – Serving CT, Western MA, and Beyond
Imagine a website that not only captures attention but actively drives leads, builds trust, and fuels measurable growth from day one. At Hatfield Creative, we don’t just build websites—we create powerful, results-oriented digital assets tailored to achieve your business goals.
With each feature strategically crafted, your new website is designed to attract more visitors and convert them into loyal customers. Here’s what sets us apart:
- Lead Generation & Client Acquisition – Seamlessly capture and convert visitors with lead forms, calls-to-action, and strategic touchpoints designed to turn interest into action.
- SEO-Ready for High Visibility – Boost your search engine ranking so customers can find you quickly, setting the foundation for long-term growth.
- Engagement-Driven Content Hub – Position your brand as a trusted authority with a blog, resources, and guides, keeping clients engaged and coming back for more.
- Personalized Customer Experiences – From chatbots to client portals, create a tailored experience that builds trust and keeps customers engaged.
- Fast, Responsive, and Mobile-Friendly Design – Give users a seamless, fast-loading experience on any device, reducing bounce rates and keeping them on your site longer.
- Social Proof & Brand Trust – Instill confidence with prominently displayed testimonials, reviews, and case studies to showcase your brand’s credibility.
- Actionable Insights with Analytics – Our analytics and tracking tools give you the data you need to refine strategies, respond to trends, and continually optimize for growth.
- Conversion-Boosting Features – Use email capture, retargeting, and remarketing capabilities to keep your brand top-of-mind and nurture leads through every step of the sales funnel.
Whether it’s a content marketing hub, a user-focused eCommerce experience, or a sales tool with automated workflows, we create websites that not only look incredible but also function as a critical business asset. And the best part? These features start delivering results from the moment your site goes live, giving you a competitive edge without delay.
With Hatfield Creative, your website is more than an online presence; it’s an engine for growth.
Our Process:
Your journey to an exceptional website begins with a meticulous upfront exploration phase. Through engaging interviews and insightful surveys, we’ll craft a set of vital deliverables that serve as the bedrock for a seamless production journey.
DELIVERABLES:
- Project setup
- Timeline & milestone setup
- Business objectives survey
- Design objectives survey
- Ideal customer profile brief
- Conversion workflow
- Sitemap
Your website’s primary mission is to transform incoming traffic into valuable, qualified leads. Our expertise lies in crafting and optimizing your sales copy and website layout to produce a range of impactful deliverables, all strategically designed to turn traffic into valuable leads.
DELIVERABLES:
- Sales letter development (Homepage, Services, Products, About, & Contact Us)
We’re here to craft a one-of-a-kind website tailored to your brand’s essence, embracing your unique colors, catering to your specific functionality needs, and following the pinnacle of usability standards. Your digital presence will be a masterpiece, finely tuned for optimal conversion rates.
Our approach blends the best of convention and creativity, ensuring seamless navigation for your visitors while igniting their curiosity to explore and inquire about your services. We uphold the highest coding and design standards, continuously evolving with industry trends to deliver excellence.
DELIVERABLES:
- (1) Fully-functioning custom website design concept, built within our staging environment.
- (2) Rounds of revisions to design elements (if needed)
- Cross-browser testing
MOBILE DESIGN
Visitors browsing your site from other device types account for up to 20% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.
DELIVERABLES:
- (1) Mobile concept
- (2) rounds of revisions
- (1) tablet concept
- (2) rounds of revisions
- Device testing – iPhone, iPad, Android, & Blackberry
We will create your website and input the content as determined in the discovery phase. You’ll provide the content unless we determine you need creative assistance with that. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.
DELIVERABLES:
- Fully functional website
- Forms (to be determined in discovery phase)
- SEO Plugin installation
- eCommerce Plugin installation
- Opalization Plugins
- Google Analytics install
- Google Webmaster tools setup
- Plus any additional custom modules (to be determined in discovery phase)
Take your website to the next level with our SEO packages
We’re harnessing a dynamic blend of tactics rooted in a central strategy of content creation to supercharge your website’s traffic. This ongoing campaign will kick off with a quarterly strategic blueprint, followed by three months of precise tactical execution. At the end of each quarter, we’ll conduct a thorough strategy review and make any necessary adjustments to ensure continued success.
Fundamentals of Good UX
Did you know that not all websites are created equal? Good website UX (user experience) is crucial for ensuring that visitors to your website have a positive and effective interaction with your content and services. Here are some basic principles and elements we implement with every project we undertake:
Clear and Intuitive Navigation
The navigation menu should be easy to find and use. Use descriptive labels for menu items and keep the structure logical. Include a search bar for larger websites.
Responsive Design
Ensure your website is responsive and mobile-friendly. It should adapt to different screen sizes and devices, providing a consistent and enjoyable experience.
Fast Loading Speed
Optimize your website for quick loading times. Slow websites can frustrate users and lead to high bounce rates. Compress images, minimize code, and consider using content delivery networks (CDNs) to improve loading speed.
Readability and Typography
Use legible fonts, appropriate font sizes, and sufficient contrast between text and background colors. Maintain a consistent typography style throughout the site.
Visual Hierarchy
Use visual cues like headings, subheadings, and font styles to establish a clear hierarchy of content. Important information should stand out and be easy to scan.
Consistent Branding
Maintain a consistent color scheme, logo placement, and design elements across all pages. This helps users identify your brand and feel comfortable navigating your site.
Whitespace
Use whitespace effectively to separate content and make the site visually appealing. Avoid cluttered layouts that overwhelm users.
Accessibility
Ensure that your website is accessible to people with disabilities. This includes providing alternative text for images, using semantic HTML, and following web accessibility guidelines (such as WCAG).
Minimize Distractions
Avoid unnecessary pop-ups, auto-play videos, and other distractions that can annoy users and detract from their experience.
Clear Calls to Action (CTAs)
Make it clear what action you want users to take on each page. Use descriptive and action-oriented CTA buttons.
Mobile Optimization
Test and optimize your website for mobile devices. Consider mobile-first design principles.
Cross-Browser Compatibility
Ensure that your website works well on different web browsers and platforms.
User Testing
Conduct usability testing with real users to identify and address issues with your website’s usability and functionality.
Loading Spinners and Feedback
Use loading spinners or progress indicators to let users know that an action is happening, especially for slower processes. Provide feedback for user actions, such as successful form submissions.
Content Quality
Ensure that your content is well-written, engaging, and relevant to your target audience.
Security
Implement security measures to protect user data and maintain trust. Use HTTPS, update software regularly, and follow best practices for user data protection.
Analytics and Optimization
Monitor user behavior using web analytics tools to track what works and what doesn’t. Continuously optimize your website based on data and user feedback.
