Cleanroom Distributor Sales Enablement & Technical Marketing Materials

This work was developed in-house during my time with Blue Thunder Technologies, where I spent over a decade supporting the growth of the business across both design and marketing. I was brought in to handle all aspects of visual communication and marketing execution, working closely with leadership, sales teams, and product stakeholders. Over time, that […]

The Small Business Owner’s Guide to Automating SEO with AI — Without Destroying Your Credibility

Introduction: When I Let AI Loose on My SEO I’ll be the first to admit it: I love new tech. When a tool comes out that promises to automate the “grunt work” of digital marketing, I’m usually the first in line to try it. As a small business owner, you know the feeling. We are […]

Industrial SEO Strategy for 2026: How to Win in AI Search, PPC, and Organic Growth

What if your SEO strategy is already costing you visibility? Most businesses don’t realize they’re optimizing for a version of search that no longer exists. They’re still chasing rankings, still obsessing over backlinks, still publishing content that looks good on a dashboard but does nothing to influence how buyers actually make decisions. Meanwhile, the way […]

Doodle Doo Coffee Co – Building a Bold Cold Brew Brand with Personality

Doodle Doo Coffee Co. is a cold brew coffee brand built around strong personality, high energy, and a bold, no-nonsense identity. Their tagline says it best: “Sip into something that isn’t boring.” As they put it, “This wasn’t made in a boardroom. It was made by people who wanted a canned coffee they’d actually drink […]

Bombay Pop – Beverage Label Design for Indian-Inspired Soda Line

Photography courtesy of Bombay Pop. Source: https://www.drinkbombaypop.com/ Designing a Bold Beverage Label That Still Reads Clearly on Shelf Bombay Pop is a flavored sparkling beverage brand inspired by vibrant, modern Indian flavors. The goal for this project was to create a label that immediately stands out on shelf while still maintaining clarity, balance, and structure […]

B2B Website Redesign for Manufacturers: The 2026 Strategic Guide

According to a 2024 analysis by the Manufacturing Leadership Council, a staggering 42% of industrial companies lose over half their organic search…

Marketing for Chemical Manufacturers: The 2026 Guide to Compliance-First Growth

Your marketing agency doesn’t understand the difference between a polymer and a monomer, and it’s costing your company qualified leads. It’s a common…