This work was developed in-house during my time with Blue Thunder Technologies, where I spent over a decade supporting the growth of the business across both design and marketing. I was brought in to handle all aspects of visual communication and marketing execution, working closely with leadership, sales teams, and product stakeholders. Over time, that […]
Introduction: When I Let AI Loose on My SEO I’ll be the first to admit it: I love new tech. When a tool comes out that promises to automate the “grunt work” of digital marketing, I’m usually the first in line to try it. As a small business owner, you know the feeling. We are […]
What if your SEO strategy is already costing you visibility? Most businesses don’t realize they’re optimizing for a version of search that no longer exists. They’re still chasing rankings, still obsessing over backlinks, still publishing content that looks good on a dashboard but does nothing to influence how buyers actually make decisions. Meanwhile, the way […]
Doodle Doo Coffee Co. is a cold brew coffee brand built around strong personality, high energy, and a bold, no-nonsense identity. Their tagline says it best: “Sip into something that isn’t boring.” As they put it, “This wasn’t made in a boardroom. It was made by people who wanted a canned coffee they’d actually drink […]
Photography courtesy of Bombay Pop. Source: https://www.drinkbombaypop.com/ Designing a Bold Beverage Label That Still Reads Clearly on Shelf Bombay Pop is a flavored sparkling beverage brand inspired by vibrant, modern Indian flavors. The goal for this project was to create a label that immediately stands out on shelf while still maintaining clarity, balance, and structure […]
According to a 2024 analysis by the Manufacturing Leadership Council, a staggering 42% of industrial companies lose over half their organic search…
Your marketing agency doesn’t understand the difference between a polymer and a monomer, and it’s costing your company qualified leads. It’s a common…
What if your marketing agency understood ISO 14644-1 classifications as well as your lead engineer? It’s a high bar, and most can’t clear it. They…
What if your product’s greatest liability isn’t the complex machinery inside, but the 3×5 inch label on its surface? For technical and regulated…
In 2023 alone, the FDA issued 4,714 warning letters, and a substantial number targeted misbranded food products. It’s a statistic that underscores a…










